Robert Kiyosaki, investor, businessman, and well known author of 'Rich Dad, Poor Dad' series of books, believes that statement and explains why in the video below. Why is network marketing such a great business plan? A perfect network marketing system is not required for you to see success. In fact, network marketing is more about being an independent entrepreneur and tailoring the business to you and your lifestyle. A simple network marketing plan, that focuses on taking action over and over again, is what makes a success story in Network Marketing.