Most offline businesses now have an online presence. If they don’t, they will in the future. What is a disappointment to many business owners is the fact that it may not be as easy as putting a website up and have customers find it. There are many things that have to be done to make a website work for your business.
Website optimization, mailing lists, blogs, SEO, social media and auto responders are a few of the tasks that help a website get discovered. These efforts will help you increase your customer base.
It is estimated 80% of customers now look online before they make a purchase. They are looking for information online where they used to look in the yellow pages. They are looking for information about your business. With the World Wide Web available to many people today, customer’s choices to seek information have opened up.
To make your business website a success you have to rank in the search engines. This can take effort and time. It is not usually something which is done over night, but there are the exceptions to this. What is needed on the website is information rich content, and the site needs optimized for search engines. This is referred to as SEO (search engine optimization). In the easiest terms, it is making your website search engine friendly so that it will be shown on the first page of Google and other search enginges. That is the ultimate goal, and more specifically in the top few results on that first page.
SEO can use keywords and URLs designed to place your business site in the search engines. It includes research into the words your customers and potential clients enter into search engines. Once you understand what your customers are searching for, you can optimize your business website for just those keywords and phrases.
Social Media is one of the hottest and latest trends in business marketing. Starbucks has a Facebook page. They recently made offers through their Facebook for free Starbuck’s Ice Cream. Think of how many customers they are pulling in with that kind of advertisement on social media. Social media includes Facebook, Twitter, LinkedIn and many smaller sites targeted to interests or groups of people. Originally just for students and for chatting, social media is now a tool savvy business owners do not want to ignore.
You can reach more customers through your online ventures. Whether you want to keep your business local or take it global, the World Wide Web will be key. There is a lot to learn about successfully placing your business in a prominent place on the internet. The time and effort it takes to find what your customers and target market are looking for should not be underestimated because it can be the difference between success and failure in online marketing.